{"id":22693,"date":"2026-04-17T16:05:00","date_gmt":"2026-04-17T14:05:00","guid":{"rendered":"https:\/\/www.nekretnine.rs\/news\/vesti-sa-nekretnine-rs\/tajna-vlasnika-zare-kako-je-amancio-ortega-izgradio-imperiju-nekretnina-tesku-21-milijardu-evra-22693\/"},"modified":"2026-05-22T12:05:36","modified_gmt":"2026-05-22T10:05:36","slug":"tajna-vlasnika-zare-kako-je-amancio-ortega-izgradio-imperiju-nekretnina-tesku-21-milijardu-evra","status":"publish","type":"post","link":"https:\/\/www.nekretnine.rs\/news\/biznis\/investicije-u-nekretnine\/tajna-vlasnika-zare-kako-je-amancio-ortega-izgradio-imperiju-nekretnina-tesku-21-milijardu-evra-22693\/","title":{"rendered":"Tajna vlasnika Zare: Kako je Amancio Ortega izgradio imperiju nekretnina te\u0161ku 21 milijardu evra"},"content":{"rendered":"\n<p>Vlasnik Zare ima vi\u0161e od 200 nekretnina \u0161irom sveta i ula\u017ee milijarde u stabilne i luksuzne objekte. Sa bogatstvom od 125 milijardi evra, Ortega ne ula\u017ee samo u modu \u2014 ve\u0107 i u najvrednije lokacije globalnog tr\u017ei\u0161ta nekretnina.<\/p>\n\n\n\n<p>Amancio Ortega, osniva\u010d Inditexa i vlasnik brenda Zara, izgradio je jedan od najve\u0107ih privatnih portfolija nekretnina na svetu. Danas poseduje vi\u0161e od 200 objekata u 13 zemalja, ukupne vrednosti oko 21,2 milijarde evra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategija bez rizika: stabilne lokacije i sigurni prihodi<\/h2>\n\n\n\n<p>Nakon izlaska Inditexa na berzu 2001. godine, Ortega je dividende usmerio u <a href=\"https:\/\/www.nekretnine.rs\/\">nekretnine<\/a>. <strong>Njegov fokus su poslovne zgrade, tr\u017eni centri i presti\u017ene lokacije u velikim gradovima.<\/strong><\/p>\n\n\n\n<p>Klju\u010d upravljanja tim portfoliom je kompanija Pontegadea, kroz koju reinvestira prihode i \u0161iri ulaganja.<\/p>\n\n\n\n<p>Za razliku od investitora koji tra\u017ee brzu zaradu, Ortega bira sigurnost \u2014 stabilne objekte i dugoro\u010dne prihode.<\/p>\n\n\n\t<div class=\"wp-block-imm-block-google-news\">\n\t\t<div class=\"container-block-google-news\">\n\t\t\t<a id=\"google-news-banner\" href=\"https:\/\/news.google.com\/publications\/CAAqJAgKIh5DQklTRUFnTWFnd0tDbWx1Wkc5dGFXOHVaWE1vQUFQAQ\" target=\"blank\" aria-label=\"google-news\" rel=\"nofollow noopener\">\n\t\t\t\t<div class=\"wrapper\">\n\t\t\t\t\t<div class=\"head\">\n\t\t\t\t\t\t<p class=\"text\">Pratite nas na<\/p>\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.nekretnine.rs\/news\/app\/plugins\/blocks\/build\/blocks\/google-news\/..\/..\/images\/google-news-logo.3ac74af0.webp\" class=\"google-news-logo\" alt=\"\" title=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"google-news-img\">\n\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.nekretnine.rs\/news\/app\/plugins\/blocks\/build\/blocks\/google-news\/..\/..\/images\/google_news_mobile-rs.cfdde81a.webp\"\n\t\t\t\t\t\t\t\tmedia=\"(max-width: 768px)\" \/>\n\n\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.nekretnine.rs\/news\/app\/plugins\/blocks\/build\/blocks\/google-news\/..\/..\/images\/google_news_desktop-rs.1bc84566.webp\"\n\t\t\t\t\t\t\t\tmedia=\"(min-width: 769px)\" \/>\n\n\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"google-news-img-element\"\n\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.nekretnine.rs\/news\/app\/plugins\/blocks\/build\/blocks\/google-news\/..\/..\/images\/google_news_desktop-rs.1bc84566.webp\"\n\t\t\t\t\t\t\t\talt=\"Google News banner\" \/>\n\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<blockquote class=\"wp-block-quote instagram-media is-layout-flow wp-block-quote-is-layout-flow\"><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Najskuplje nekretnine u portfoliju<\/h2>\n\n\n\n<p>Me\u0111u najvrednijim nekretninama nalazi se Torre Picasso u Madridu, jedan od simbola finansijskog centra grada.<\/p>\n\n\n\n<p><strong>Najve\u0107a pojedina\u010dna kupovina bila je Royal Bank Plaza u Torontu, pla\u0107en 777 miliona evra<\/strong>. Kompleks je poznat po zlatnoj fasadi i lokaciji u finansijskom jezgru grada.<\/p>\n\n\n\n<p>U Londonu poseduje Devonshire House na Piccadillyju, dok je u Sijetlu kupio Troy Block, poslovni kompleks koji koristi Amazon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Konstantno \u0161irenje portfolija<\/h2>\n\n\n\n<p>Ortega nastavlja da ula\u017ee i danas. Samo u poslednjem periodu investirao je oko 3 milijarde evra u nove objekte \u0161irom sveta.&nbsp;<strong>Njegov model ostaje isti, kupovina vrhunskih nekretnina na strate\u0161kim lokacijama, bez ulaska u rizi\u010dne projekte.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vlasnik Zare ima vi\u0161e od 200 nekretnina \u0161irom sveta i ula\u017ee milijarde u stabilne i luksuzne objekte.  Sa bogatstvom od 125 milijardi evra, Ortega ne ula\u017ee samo u modu \u2014 ve\u0107 i u najvrednije lokacije globalnog tr\u017ei\u0161ta nekretnina.<\/p>\n","protected":false},"author":15,"featured_media":22778,"comment_status":"closed","ping_status":"0","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[43,66,65,59],"class_list":["post-22693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investicije-u-nekretnine","tag-fokus","tag-kompanije-i-firme","tag-luksuzne-nekretnine","tag-zanimljivosti"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nekretnine.rs\/news\/wp-json\/wp\/v2\/posts\/22693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nekretnine.rs\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nekretnine.rs\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nekretnine.rs\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nekretnine.rs\/news\/wp-json\/wp\/v2\/comments?post=22693"}],"version-history":[{"count":2,"href":"https:\/\/www.nekretnine.rs\/news\/wp-json\/wp\/v2\/posts\/22693\/revisions"}],"predecessor-version":[{"id":23677,"href":"https:\/\/www.nekretnine.rs\/news\/wp-json\/wp\/v2\/posts\/22693\/revisions\/23677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nekretnine.rs\/news\/wp-json\/wp\/v2\/media\/22778"}],"wp:attachment":[{"href":"https:\/\/www.nekretnine.rs\/news\/wp-json\/wp\/v2\/media?parent=22693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nekretnine.rs\/news\/wp-json\/wp\/v2\/categories?post=22693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nekretnine.rs\/news\/wp-json\/wp\/v2\/tags?post=22693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}